Move over Rambo, you’re cramping new man’s style – Yahoo! News

(If you want another look at Frenchy, the new “ultimate male”, click below… personally I couldn’t take it anymore)

PARIS (AFP) – Macho man is an endangered species, with today’s male more likely to opt for a pink flowered shirt and swingers’ clubs than the traditional role as family super-hero, fashion industry insiders say.

A study along these lines led by French marketing and style consultants Nelly Rodi was unveiled to Fashion Group International during a seminar Tuesday on future strategy for the fashion industry in Europe.

“The masculine ideal is being completely modified. All the traditional male values of authority, infallibility, virility and strength are being completely overturned,” said Pierre Francois Le Louet, the agency’s managing director.

Instead today’s males are turning more towards “creativity, sensitivity and multiplicity,” as seen already in recent seasons on the catwalks of Paris and Milan.

Yes, the French are showing the world what a real man is. Riiiiight.