Microsoft kicks off search effort | CNET News.com

In their neverending quest to have a piece of all the action, M$ rolls out their competition to google. Probably the biggest hurdle to overcome is the stigma attached to all things Microsoft.

As expected, MSN, a unit of the software giant, has taken its Web search technology out of the laboratory, and placed it on MSN’s newly redesigned home page in 25 countries. Two and a half years in the making, MSN Search will now be the focal point of the updated, lighter-weight site; and it is the subject of Microsoft’s newest ad campaign, which includes television, print, Internet and outdoor promotions.

Even M$ can recognize an interface that works, which probably explains the uncanny resemblence of this page to http://www.google.com Google’s search results page.